Intelligence-driven Marketing

data services group

We live and breathe data.

The group.

The Silverbullet Data Services Group is a new breed of data-smart marketing services, designed to empower businesses to achieve the hybrid of data services, insight-informed content and programmatic.

Created through a 'buy and build' strategy to serve the needs of clients, the groups guiding principle is to create an insight-driven organisation in order to thrive in the new era of martech.

By creating a frictionless flow of data, we enable businesses to technically engineer an always-on, consumer-centric approach to marketing — underpinned by intelligence and expertise.

The group portfolio.

4d | Contextual

Intelligence

Silverbullet |

Data Services

Platform 360 |

Content Engagement

BeetleDesk |

Indie trade-desk

Silverbullet data services was founded by the group in 2016, curated from a pressing need to serve clients with proven expertise and data proficiency. The Silverbullet team support businesses with both consultancy and hands-on services that span across the analysis and management of data, integration of tech, and activation of a well-oiled data strategy.

4d was built by the group in 2020, born from an industry shift in light of government regulations and browser cookie lock-downs. A next generation contextual intelligence platform, 4d supports clients to drive in-the-moment marketing and brand suitability for digital media buying.

Platform 360 was acquired by the Silverbullet Data Services Group in 2019, to support the groups mission to provide a new breed of data-smart marketing services. Designed as a native advertising solution, Platform360 provides content engagement services to boost campaigns and generate insight.

BeetleDesk, founded by Videbeet.tv in Italy, is the latest acquisition from the group. The independent trade desk provides the group with programmatic specialists to activate first-party data via all channels. Underpinned by the group's data scientist team, LABS, BeetleDesk unlocks the value of data.

Technically

engineered

marketing.

The marketing world – in fact the entire business world – has changed. We are heading for the

4th industrial revolution, which affects all aspects of business, marketing and consumer behaviour.

Driven by the evolution of technology, the industry is now required to rethink how we do things.

The Silverbullet Data Services group will continue to buy and build future-proofed solutions that challenge the status quo, and enable clients to win in the future of Marketing 4.0.

LATEST THOUGHT

LEADERSHIP

Whose data is

it anyway?

Almost half of UK CMOs (45%) estimate poor data handling risks costing their business between £250,000 and £5m every year, with the average amount £370,000 annually.

Our latest research highlights the need for more expertise in-house, during a time where the topic of data is high on the agenda.

Download now