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SENIOR DMP IMPLEMENTATION SPECIALIST, LONDON

ROLE LOCATION

Zone 1, London, United Kingdom.

 

REPORTING LINE

This role will report into the Head of DMP Implementation.

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ROLE OVERVIEW

The main responsibility of the DMP Implementation Specialist is to lead the onboarding and implementation process for each SBDS client who has recently selected a DMP platform

 

Implementation Specialists are the first post-sales resources to engage our new clients and they will be the principal lead in everything from our business kickoff meeting with the client to actual data scoping for data ingest, web or mobile site tagging, offline data integration, taxonomy scoping (alongside Classification), DMP account set up, and initial use case rollout.

 

Typically, once data ingestion has gone live, the implementation specialist will begin to transition the account to SBDS’s Strategic Service team, or the client’s chosen third-party partner for ongoing management.

 

ROLE RESPONSIBILITIES

  • Develop deep expertise the technical workings of all major DMP’s currently operating in the industry

  • Become an expert in advertising technologies such as ad servers, mobile ad servers, video ad servers, RTB platforms, ad exchanges, cross-device tracking technologies, site optimisation platforms, website analytics systems, dynamic creative optimizers, data modelers, browsers, etc.

  • Understand the standard workflows and metrics involved in digital marketing programs including how to traffic a media + data campaign, calculate cost (CPM, CPC, CPA), and measure performance (ROI, ROAS, CTR, CPA, AOV, RPV, Conversion Rate, etc.)

  • Design and manage the data utilization strategy and platform integration timeline for each client

  • Architect and implement DMP’s tag on a client’s website and/or mobile properties (site & apps) to enable data ingestion

  • Scope and implement integrations with a client’s offline database or CRM system to make that data accessible online

  • Design and implement integrations, including server-to-server integrations, with third party media platforms to enable data transfer

  • Serve as a technical liaison and consultant for our client’s web developers and engineers

  • Create test environments using HTML and JavaScript for pre-production testing and validation

  • Conduct post-production QA with clients using web developer tools such as HTTPFox and Fiddler

  • Conduct trainings, deliver presentations, and lead meetings with clients and partners

 

REQUIREMENTS

  • Team members typically have a minimum of 2 years’ experience working with DMP Platforms or a minimum of 5 years working with other ad-technologies (though we have no fixed requirements)

  • Working knowledge of JavaScript, HTML, and Internet technologies (e.g. ad servers, browsers, cookies, etc.)

  • AdTech, digital marketing, and/or analytics experience a plus

  • Understanding of online marketing metrics (e.g. CPM, CPC, CPA, ROAS, RPV, AOV, etc.)

  • Excellent written and verbal communication skills

  • Must be comfortable speaking in public and interacting with C-level executives, marketers, web developers, engineers, analysts, and ad agencies

 

ABOUT SBDS

SBDS is the next generation data activation & consulting company built from the ground up by industry experts with unrivalled experience in procuring, deploying and servicing data technologies & data assets.

Our approach to data has led to us growing rapidly and we are proud to say that we now count some of the most recognisable marketer and publisher brands around as our clients - including the likes of Ferrari, Fiat Chrysler Automobile and The Economist. With offices across the globe (London, Milan, Melbourne), SBDS is a fast moving and exciting place to work with a vibrant atmosphere and the opportunity for all to develop themselves alongside some of the best people in the industry.

 

APPLY

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