Fan loyalty in Australia is second to none. Aussies avidly watch and attend games and want to interact with clubs and players. However, most clubs are struggling to capture data on these fans and their behaviours, and what data they do have is either not used or too ‘piecemeal’ to be effective.

Our downloadable fan engagement poster should help you navigate this question and move fans on the periphery on a journey of engagement to being super-fans.

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