Seeking Suitability Over Brand Safety: The Key to Expanding Reach - Silverbullet - MarTech Services and Products

Silverbullet – MarTech Services and Products

Seeking Suitability Over Brand Safety: The Key to Expanding Reach

In the last year we’ve seen a surge in focus from Brand Safety to Brand Suitability; but there’s more than meets the eye. Check out part two of a three-part series with MediaPost, where Mark Pearlstein, CRO at 4D uncovers why a blended approach to suitability targeting will be vital for any modern day marketer.

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