Seeking Suitability Over Brand Safety: The Key To Expanding Reach
Mark Pearlstein
May 12, 2021
In the last year we’ve seen a surge in focus from Brand Safety to Brand Suitability; but there’s more than meets the eye. Check out part two of a three-part series with MediaPost, where Mark Pearlstein, CRO at 4D uncovers why a blended approach to suitability targeting will be vital for any modern day marketer.
