Who Stole The Cookie From The Cookie Jar?
A cookie is a small piece of data stored on your device by its web browser and it’s used, essentially, to remember something about you – a preference, your login status, a setting, or more simply generic information which will help the website serve you better and/or faster content on your next visit. When the site you are visiting is the one places the cookie, said cookie is labelled as “first party cookie” since the cookie’s domain matches the site own domain.
If your business relies upon Apple customers, here’s a free suggestion: focus advertising on apps, leveraging the advertising ID.
This way, Apple will be helping you indirectly by constantly pushing the users towards the app system – like it or not, the future is going mobile. Don’t waste your time in looking for the perfect workaround for salvage cookies: in the best scenario you’ll find yourself with a laughable data pool, and in the worse scenario Apple will do a 360 and create a walled garden with their own data. You think I’m crazy? Perhaps, but after seeing a four digit monitor stand I don’t want to exclude any possibility.
Let’s look at Google. If your business is worried about the end of the cookie as we know it, here’s another tip: start looking into contextual advertising, which doesn’t rely on cookies at all.