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“SBDS worked with The Economist to help them align their pools of data for optimising ad sales revenue.

The Economist has multiple sources of data and technology platforms in place but knew there was so much more potential to gain. SBDS helped the business align its goals, build the correct infrastructures for activating CDP data in their preferred execution channels via the DMP, as well as providing the tools to monetise their ad inventory further by using audience data to power header bidding campaigns"