The CMO Agenda: Turning data into meaning

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SBDS - Raconteur

Umberto Torrielli speaks to Raconteur about the challenge of turning data into meaning.

“Each business needs its own unique strategy driven by its own singular objectives if the full potential of its customer data is to be realised. That said, Umberto Torrielli, co-founder and managing partner at datatech service provider SBDS, posits: “We follow a basic rule of thumb: identify the business and marketing goal and work backwards from that.”

Read the full report here: https://www.raconteur.net/wp-content/uploads/2018/09/The-CMO-Agenda.pdf

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