Research + Insights.
Content Owner Playbook.
What's the value of my customer data?
Discovering the questions asked by so many media owners; what truly is the value of my data? How can I best monetise it to realise my full potential? How can I safeguard against the looming data threats?
Whose data is it anyway?
In light of recent headlines, we’ve reached a point where consumers and organisations are concerned about data. Our recent survey talks to both CMOs and the consumer about the on-going data battle.
Banks vs FinTech
One has the client base, and the other versatility. The question remains, is there room for both? Can the rise of data and technology help bring these two forces together? We delve into the depths of the financial sector, to determine who will win the Banks vs. FinTech battle.
CMO's fight back
Exclusive new research reveals 76% of UK CMOs could have missed out on opportunities because data has not been managed effectively in-house. Inefficiencies in-house is costing organisations millions of pounds each year.
DMP + CDP: Friends or foe?
Our DataTech Report series tackles industry challenges that surround the data and technology marketplace. Our expert team help to unravel the misconceptions of misunderstood challenges we face daily. Our first report explores the battle between the DMP and the CDP.
Mind the gap
There's never a time of year where the travel sector dips. From winter getaways, to city breaks, and everything in-between. And with millions of people jetting across the world everyday, how can travel operators start to make sense of their data sets?
Data's coming home
It's coming home, it's coming home, it's coming - data is coming home. Isn't it?
Take a look at our Football Playbook to uncover how businesses are supercharging their data in order to win.