The group leadership.
The Silverbullet Data Services Group has been built by an all-start leadership team. We serve clients as a new kind of advertising and marketing services partner: one that is purely digital.
Ian discovered co-founders Umberto and Simon back in 2016, and helped bring the company to life. With 20+ years digital marketing and data activation experience, Ian brings a wealth of industry knowledge to the business. Ex CEO of Starcom Media Vest, Acxiom and Verve, Ian's leadership carries the business from strength to strength.
Umberto co-founded SBDS in 2016 alongside Ian James & Simon Theakston. Having led varied technical and strategic teams throughout his career and most recently at Bluekai/Oracle, Umberto brings a unique technical view of the customer data and technology landscape.
Paul holds over 20 years’ experience throughout the digital marketing and data technology landscapes. An international leader and executive director of media, data and ad tech companies, Paul brings a demonstrable track record of building winning teams and establishing businesses from start-up to scale up.
Highly experienced ACA Finance Executive with extensive knowledge and understanding of the advertising, media and entertainment industries, both within the UK and globally. Darren has a proven record as a trusted member of a number of senior management teams across many different media sectors.
Alex holds just shy of 20 years’ experience in digital marketing and advertising technology, starting his career in web development. His technical and statistical expertise positions him as a true expert in the build, management and roll-out of products and technology. Alex has lead the 4d build.
Managing Director, Northern Europe
Aline holds 15 years’ experience within the digital marketing and data technology landscapes, beginning her career at Google before heading off to Microsoft to head up their product team. Aline’s understanding and expertise of the DataTech marketplace is second to none, and her latest role saw her head up sales for the Oracle Marketing Cloud and their DMP, Bluekai.
Managing Director, SE
Riccardo Brambilla joined the SBDS team to run Southern Europe. Ex Oracle and Microsoft, Riccardo brings unparalleled knowledge of the programmatic, data and analytics landscapes. With extensive knowledge of the BlueKai DMP, Riccardo is a qualified data activation expert.
Managing Director, APAC
Tim joined SBDS in 2018 to open its Australian office, and launch the APAC offering. With 20+ years experience in digital marketing, having founded his own companies, Tim brings a wealth of knowledge to the global organisation. Tim brings intrinsic value to the strategy of SBDS and its future.
Simon founded SBDS in 2016 alongside co-founder Umberto Torrielli. With 13+ years experience in programmatic, data and technology, Simon brings extensive knowledge and pre-sale expertise of the data and analytics marketplace. Ex Bluekai/Oracle, Simon is a qualified data activation expert.
SVP Data Strategy
Sandy holds 20 years’ experience within digital marketing and data technology, building her career across companies such as Yell, Experian and most recently Sky. Sandy is passionate about leveraging data and technology to customise consumer experiences and has the skills to drive digital capabilities with proficiency and skill.
SVP Global Delivery
Ben joined SBDS to lead its client services arm. With 10+ years experience within digital marketing and data activation, Ben brings extensive knowledge of the broadcasting and publisher network, having spent just shy of six years at FreeWheel.
Oli holds over 10 years’ experience throughout advertising technology, beginning his career at global giant Microsoft. Most recently, he launched leading native solution, Platform 360 into market, and continues to run the platform and service under the Silverbullet umbrella.
General Manager, BeetleDesk
Stefano holds just shy of 20 years across the digital marketing and advertising technology landscape, working at various leading corporations such as Microsoft and Kiwari SRL. In 2014 he launched Videbeet.tv to drive efficient, transparent and data-centric programmatic solutions to clients. He runs the BeetleDesk arm of the group.