The Silverbullet Data Services Group has been carefully curated by industry leaders, to both buy and build data-smart marketing services. Our businesses all adhere to the group mission; to empower businesses to achieve the new hybrid of data services, insight-informed content and programmatic.
Discover the group portfolio below:
Built by the group.
Built in 2020 by the group, 4d is the next generation contextual intelligence platform, evolving proven methodologies to drive in-the-moment marketing and brand suitability for digital media buying.
Acquired by the group.
Acquired in 2019, Platfomr360 are pioneers of native advertising. Born from a passion for native, Platform 360 realised that content was one of the strongest channels available for reaching and engaging audiences.
“SBDS worked with The Economist to help them align their pools of data for optimising ad sales revenue.
The Economist has multiple sources of data and technology platforms in place but knew there was so much more potential to gain. SBDS helped the business align its goals, build the correct infrastructures for activating CDP data in their preferred execution channels via the DMP, as well as providing the tools to monetise their ad inventory further by using audience data to power header bidding campaigns"